Your Written Word Is a Reflection of You
by Lynn Giuliani
Good writing makes for better business and improved communication. In today’s busy world you have limited time to read. Writing precisely and effectively becomes more and more important. You have two goals, not only to communicate information to others but to create a favorable impression of yourself. Writing requires hard work. It can be a slow process but well worth the investment of time.
Here are a couple of tips:
When you write something even a short letter, fax or memo, print it out. Read it thoroughly and then put it aside for a while. Come back later for a second reflection. Do some editing or make some changes and then send it out.
Use familiar words and phrases. Make your letter or correspondence easy to read and understand. Write in short sentences and brief paragraphs. Use words that are familiar to the reader. In today’s fast and hectic world, most of us don’t have the time or inclination to pull out a dictionary to look up the meaning of a word we are not familiar with. Keep a dictionary and thesaurus at your fingertips for proper spelling however use words that are familiar to you and your reader.
Before you start writing ask yourself this question “What is the most important piece of information I want the reader to know?” Then, get to the important points quickly. State the purpose of your letter, memo or report in the first sentence of the first paragraph. You will capture the reader’s attention right away.
Add variety to your letters, memos and reports with charts, graphs, illustrations or pictures. We are a visual society. The more the correspondence is appealing to look at the more likely it is to be read.
Here’s wishing you success in communication.
Call Lynn at 360 319-6776 or email her at email@example.com
She will gladly help you with your sales success through individual sales coaching, classroom training or custom designed programs.
* Featured Book of the Month*
*Featured Book *
Lovemarks: The Future Beyond Brands
by Kevin Roberts (Author)
Praise for the Book
From Publishers Weekly
Roberts, the New York-based CEO Worldwide of Saatchi & Saatchi, believes that his Love brand will change businesses, and this boldly designed volume showcases his argument that through Love, business will connect more deeply with consumers. "I was born an optimist," Roberts begins. "I always looked for opportunities where others faced up to threats or weaknesses. I believed if you were going through hell the only option was to keep going!" And that sentiment runs throughout his book, which weaves his personal history with his brand-making philosophy. While the layout is eye-catching, the text often reads like advertisement pull-outs: e.g. "the power of the edge is one of today’s most compelling ideas" and "to be out front can be lonely and uncomfortable, but remember, the lead husky gets the best view." In the end, it’s ad-folk who will glean most from this volume.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Get it on Amazon.com
TODAY'S ACTION PLAN
Proof all your written work looking at it from your recipient's point of view. Leave a positive lasting impression.
Copyright Progressions Inc., 2008
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